Competitive Strategy For Dummies book cover by Richard Pettinger

Competitive Strategy For Dummies [9780470779309]

Paperback

SKU: 9780470779309

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Paperback

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Overview

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions

The book, Competitive Strategy For Dummies [Bulk, Wholesale, Quantity] ISBN#9780470779309 in Paperback by Richard Pettinger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Richard Pettinger

Format:

Paperback

Publication Date:

05/17/2010

ISBN-13:

9780470779309

Pages:

Publisher:

Wiley

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