Consumer Behavior
by Ayalla Ruvio and Dawn Iacobucci
$90.19 / copy at 25+ copies As low as $88.31 at 100+Your best volume price
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In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
- An easy-to-follow introduction to and overview of consumer behavior
- The consumer buying process
- A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
- Supplementary materials for instructors, including PowerPoint slides and a Test Bank
The book, Consumer Behavior [Bulk, Wholesale, Quantity] ISBN#9781119912415 in Paperback by Ayalla Ruvio, Dawn Iacobucci may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Authors
- Ayalla Ruvio, Dawn Iacobucci
- Format
- Paperback
- Published
- Feb 1, 2023
- ISBN-13
- 9781119912415
- Pages
- 368
- Carton quantity
- 22 copies
Consumer Behavior in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $90.19 | 4% off list |
| 50 – 99 | $89.25 | 5% off list |
| 100+ | $88.31 | 6% off list |
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