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Consumer Culture Theory (Research in Consumer Behavior #15) book cover by
Hardcover

Consumer Culture Theory (Research in Consumer Behavior #15)

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Hardcover · 396 pages Emerald Group Publishing Limited · 2013

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About the book

Consumer Culture Theory (Research in Consumer Behavior #15)

The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Details

Publisher
Emerald Group Publishing Limited
Format
Hardcover
Published
Dec 6, 2013
ISBN-13
9781781908105
ISBN-10
1781908109
Pages
396
Carton quantity
1 copies
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