Consumer Psychology: Theories & Applications
by Hazel Huang
$163.93 / copy at 25+ copies As low as $160.55 at 100+Your best volume price
Total $4,098.25
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Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.
This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.
Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Details
- Publisher
- SAGE Publications
- Author
- Hazel Huang
- Format
- Hardcover
- Published
- May 23, 2023
- ISBN-13
- 9781473906976
- ISBN-10
- 1473906970
- Pages
- 376
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Consumer Psychology for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $163.93 | 3% off list |
| 50 – 99 | $162.24 | 4% off list |
| 100+ | $160.55 | 5% off list |
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For new managers and leadership cohorts, a chapter per session.
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Consumer Psychology: Theories & Applications
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