Consuming Global Images: The International Television Commercial as Short Film [9781399570534]

Hardcover

SKU: 9781399570534

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $125.00

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title will be released on Oct 30, 2026. Pre-order now!

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Overview

The world watches commercials. This volume explores this aesthetic and cultural presence, the intermedial relationship and phenomena of international broadcast commercials as film art. Whether sitting in front of a television set in Egypt, Belgium or Portugal, ‘surfing’ across streaming services in Hungary, the Philippines or Chile, or glancing at messages broadcast on electronic billboards in Japan, India, Germany or in movie theatres and television screens in the United States, the question remains relevant: what are we looking at?

Consuming Global Images: The International Television Commercial as Short Film addresses the theoretical, industrial and creative gap in the history and criticism of the international broadcast commercial in respective media cultures as it reads the advertisement as a short film.

The book, Consuming Global Images: The International Television Commercial as Short Film [Bulk, Wholesale, Quantity] ISBN#9781399570534 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Hardcover

Publication Date:

10/30/2026

ISBN-10:

1399570536

ISBN-13:

9781399570534

Pages:

Publisher:

Edinburgh University Press

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