Corporate Code: Wege zu einer klaren und unverwechselbaren Unternehmenssprache
by Martin Dunkl
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Wie können Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, überzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verständlich. Der Autor vereint Erkenntnisse aus Psychologie und Linguistik mit praktischen Methoden der Markenführung und erklärt die Hintergründe für die Wirkung von Unternehmenssprache sowie ihre Bedeutung für die Corporate Identity (CI). Anhand des direkt anwendbaren Tools „Corporate-Code-Marker“ zeigt er, wie Sie unternehmenstypische Sprache selber entwickeln können. Mit zahlreichen Praxisbeispielen, Vorher-Nachher-Übungen und einer anschaulichen Fallstudie, die den kompletten Prozess einer Corporate-Code-Entwicklung und -Anwendung darstellt.
Ein nützliches Buch für Unternehmer, Führungskräfte und Mitarbeiter in Marketing, Vertrieb, Unternehmenskommunikation, Human Resources sowie für alle, die beruflich Texte verfassen.
The book, Corporate Code: Wege zu einer klaren und unverwechselbaren Unternehmenssprache [Bulk, Wholesale, Quantity] ISBN#9783658053758 in Paperback by Martin Dunkl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Martin Dunkl
- Format
- Paperback
- Published
- Feb 24, 2015
- ISBN-13
- 9783658053758
- Pages
- 217
Corporate Code in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $43.99 | 12% off list |
| 50 – 99 | $43.49 | 13% off list |
| 100+ | $42.99 | 14% off list |
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