Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten book cover by Daniela Freudenthaler-Mayrhofer, Teresa Sposato

Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten [9783658129798]

Name: Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten [9783658129798]
SKU: 9783658129798
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Author: Daniela Freudenthaler-Mayrhofer Teresa Sposato

Paperback

SKU: 9783658129798

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Dieses Buch schließt die Lücke bisher bestehender Design-Thinking-Literatur und zeigt, WIE Design Thinking in Unternehmen gelebt werden muss, um Innovationsprojekte erfolgreich zu implementieren.

Zahlreiche Beispiele aus der unternehmerischen Praxis der Autoren vermitteln anschaulich, wie eine klare Nutzerfokusierung bei der Entwicklung neuer Ideen zum Wettbewerbsvorteil wird. Im Mittelpunkt stehen dabei die drei Bereiche Mensch, interne Organisationskultur sowie das externe Unternehmensumfeld.

The book, Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten [Bulk, Wholesale, Quantity] ISBN#9783658129798 in Paperback by Daniela Freudenthaler-Mayrhofer, Teresa Sposato may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Daniela Freudenthaler-Mayrhofer Teresa Sposato

Format:

Paperback

Publication Date:

10/20/2017

ISBN-13:

9783658129798

Pages:

324

Publisher:

Springer Fachmedien Wiesbaden

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