Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More
by Stephen Wunker and Jennifer Luo Law
$16.49 / copy at 25+ copies As low as $12.50 at 1,000+Your best volume price
Total $412.25
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BookPal × TalezoCostovation
Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.
Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:
- open innovation and cost-sharing,
- simplifying products and turning waste into new offerings,
- how rivals are carving out niches, protecting positions, and dominating industries.
Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
The book, Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More [Bulk, Wholesale, Quantity] ISBN#9780814439753 in Hardcover by Stephen Wunker, Jennifer Luo Law may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- AMACOM
- Authors
- Stephen Wunker, Jennifer Luo Law
- Format
- Hardcover
- Published
- Aug 14, 2018
- ISBN-13
- 9780814439753
- ISBN-10
- 0814439756
- Pages
- 208
- Carton quantity
- 36 copies
Costovation in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.49 | 34% off list |
| 100 – 249 | $15.24 | 39% off list |
| 250 – 499 | $14.24 | 43% off list |
| 500 – 999 | $13.24 | 47% off list |
| 1,000+ | $12.50 | 50% off list |
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