Cradle to Cradle: Remaking the Way We Make Things
by William McDonough and Michael Braungart
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BookPal × TalezoCradle to Cradle
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Details
- Publisher
- Farrar, Straus and Giroux
- Authors
- William McDonough, Michael Braungart
- Language
- English
- Format
- Paperback
- Published
- Apr 22, 2002
- Pages
- 208
- ISBN-13
- 9780865475878
- ISBN-10
- 0865475873
- Carton quantity
- 28 copies
Cradle to Cradle for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $24.00 | 40% off list |
| 100 – 249 | $23.20 | 42% off list |
| 250 – 499 | $21.20 | 47% off list |
| 500 – 999 | $20.40 | 49% off list |
| 1,000+ | $19.60 | 51% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Cradle to Cradle?
BookPal sells Cradle to Cradle in quantity. At 100 copies the price is $23.20 a copy, against a list price of $40.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Cradle to Cradle cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 20 to 99 copies, $24.00 (40% off list); 100 to 249 copies, $23.20 (42% off list); 250 to 499 copies, $21.20 (47% off list); 500 to 999 copies, $20.40 (49% off list); 1,000+ copies, $19.60 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Arriving in 4-10 business days. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
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