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Creative Industry Management: Kultur- und Kreativwirtschaft im digitalen Wandel: Grundlagen und Definitionen book cover by Malte Behrmann
Paperback

Creative Industry Management: Kultur- und Kreativwirtschaft im digitalen Wandel: Grundlagen und Definitionen

by Malte Behrmann

$33.43 / copy at 25+ copies As low as $32.67 at 100+Your best volume price

Total $835.75

Paperback · 205 pages Springer Berlin Heidelberg · 2021

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About the book

Creative Industry Management

Dieses Lehrbuch erklärt die grundlegenden Prinzipien und Definitionen der Creative Industries und beschreibt die Besonderheiten der Kultur- und Kreativwirtschaft. Es erläutert den digital shift anhand zahlreicher Fallbeispiele, z. B. aus der Musik-, Games- und Fernsehbranche, aber auch aus der bildenden und darstellenden Kunst sowie der Modebranche. Im Detail werden die Auswirkungen dieser Veränderungen auf die Wertschöpfungsketten analysiert. Konkrete Anforderungen an das Management in der Kultur- und Kreativwirtschaft nach dem digital shift werden vorgestellt und Themen wie Basisgeschäftsmodelle, Plattformmanagement, Branding, Netzwerkmanagement und Leadership behandelt. Ein Kapitel stellt verschiedene Finanzierungsstrategien vor; abgerundet wird das Buch durch die Beschreibung verschiedener Vertragsstrukturen in den Creative Industries. 


Das Lehrbuch richtet sich insbesondere an Bachelor- und Master-Studierende aus den Bereichen Kreativwirtschaft, Medien-, Kultur- und Kommunikationsmanagement, aber auch an Gründer und sonstige Interessierte. Kompakte Definitionen der wichtigsten Fachbegriffe, zahlreiche Praxisbeispiele und anschauliche Abbildungen erlauben einen schnellen Zugang zu den einzelnen Themen. Wiederholungs- und Vertiefungsfragen zum Ende jedes Hauptkapitels geben die Möglichkeit, das erlernte Wissen zu reflektieren. 


Der Inhalt
  • Begriff der Creative Industries
  • Besonderheiten der Creative Industries im Lichte des digital shift
  • Management in der digitalisierten Kultur- und Kreativwirtschaft
  • Finanzierungsstrategien für kreative Unternehmer 
  • Rechtliche Fragen und Vertragsstrukturen


The book, Creative Industry Management: Kultur- und Kreativwirtschaft im digitalen Wandel: Grundlagen und Definitionen [Bulk, Wholesale, Quantity] ISBN#9783662639207 in Paperback by Malte Behrmann may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Berlin Heidelberg
Author
Malte Behrmann
Format
Paperback
Published
Dec 4, 2021
ISBN-13
9783662639207
Pages
205
Printing
Printed on demand
Buying for a group

Creative Industry Management in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $33.43 12% off list
50 – 99 $33.05 13% off list
100+ $32.67 14% off list
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