Overview
Fast track route to fostering and exploiting a creative dynamic in any organisationCovers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
The book, Creativity: Innovation 01.04 (Express Exec) [Bulk, Wholesale, Quantity] ISBN#9781841123189 in Paperback by Michel Syrett, Jean Lammiman may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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