Crossmedia: Werbekampagnen erfolgreich planen und umsetzen
$52.79 / copy at 25+ copies As low as $51.59 at 100+Your best volume price
Total $1,319.75
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Dieses Buch zeigt, wie eine Kampagne crossmedial zu planen, umzusetzen und mit der Markenführung des jeweiligen Unternehmens in Einklang zu bringen ist. Der Autor erläutert geeignete Kommunikationsinstrumente, zeigt die Planungsschritte auf und verdeutlicht an Beispielen bekannter Kampagnen, wie die erfolgreiche Umsetzung gelingt. In einem abschließenden Kapitel werden "Rezepte" für kleinere und mittlere Unternehmen aus den vorgestellten Kampagnen abgeleitet: "big ideas for small budgets". Ein Glossar mit den wichtigsten Begriffen rundet das Buch ab.
The book, Crossmedia: Werbekampagnen erfolgreich planen und umsetzen [Bulk, Wholesale, Quantity] ISBN#9783658037635 in Paperback by Niklas Mahrdt may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Niklas Mahrdt
- Format
- Paperback
- Published
- Nov 14, 2013
- ISBN-13
- 9783658037635
- Pages
- 216
- Printing
- Printed on demand
Crossmedia in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $52.79 | 12% off list |
| 50 – 99 | $52.19 | 13% off list |
| 100+ | $51.59 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Crossmedia: Werbekampagnen erfolgreich planen und umsetzen
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