Overview
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
In Custom Nation, learn:
Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
The book, Custom Nation: Why Customization Is the Future of Business and How to Profit From It [Bulk, Wholesale, Quantity] ISBN#9781937856106 in Paperback by Anthony Flynn, Emily Flynn Vencat may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
11/15/2012
ISBN-10:
1937856100
ISBN-13:
9781937856106
Pages:
224
Publisher:
BenBella Books
