Customer Contact Management: Erzielung von Kundenwerten in einer Postwachstumsgesellschaft (De Gruyter Studium)
by Raimund Lenz
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Das vorliegende Buch fokussiert in seiner Kernthese auf die Fragestellung, was sich unter dem Begriff »Value Shopping« verbirgt. Es werden die Grundlagen des Kundenbeziehungsmanagements dargestellt, welches die logische Konsequenz unserer Entwicklung zu einer Postwachstumsgesellschaft ist. Unerlässlich ist der kritische Umgang mit Total- und Partialmodellen, die das Konsumenten- und Käuferverhalten in der On- und Offl ine-Welt diskutieren. Die Kundenzufriedenheit als eine der bedeutendsten Bindungsursachen wird anhand ausgewählter Modelle erläutert und auf ihre Praxisrelevanz überprüft. Aufbauend auf idealtypischen Kundenzyklen werden die phasenbezogenen Managementaufgaben wissenschaftlich zugeordnet und anhand von Beispielen aus der Praxis erläutert. Der Instrumentarien-Mix im CCM (Customer Contact Management) fokussiert auf Dialogmarketing/No-Line-Systemen und deren Umsetzung und Erfolgsmessungen. Bis hin zur interaktiven Wertschöpfung wird der State of the Art von CCM anschaulich dargestellt.
Details
- Publisher
- De Gruyter
- Author
- Raimund Lenz
- Format
- Paperback
- Published
- Mar 18, 2019
- ISBN-13
- 9783110527148
- ISBN-10
- 3110527146
- Pages
- 347
Customer Contact Management for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $37.12 | 21% off list |
| 100 – 249 | $35.71 | 24% off list |
| 250 – 499 | $35.24 | 25% off list |
| 500 – 999 | $33.83 | 28% off list |
| 1,000+ | $32.89 | 30% off list |
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Customer Contact Management: Erzielung von Kundenwerten in einer Postwachstumsgesellschaft (De Gruyter Studium)
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