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Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse book cover by Jonas Rashedi, Lena Mauer
Paperback

Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse

by Jonas Rashedi and Lena Mauer

$35.19 / copy at 25+ copies As low as $34.39 at 100+Your best volume price

Total $879.75

Paperback · 161 pages Springer Fachmedien Wiesbaden · 2023

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About the book

Customer-Data-Plattformen

​Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit unterschiedlichen Entwicklungen im Marketingumfeld auseinander, die starke Treiber für den Einsatz einer Customer-Data-Plattform (CDP) sind. Marketing-Entscheider sowie Verantwortliche aus den Bereichen Online-Marketing und E-Commerce erhalten Tipps, wie die passende CDP ausgewählt und implementiert werden kann. Zudem ist dieses Buch interessant für alle Entscheider, die sich damit beschäftigen, wie sie ihren Konsumenten ein besseres Kauferlebnis bieten können. Dabei geht Jonas Rashedi nicht nur auf die technischen Aspekte ein, sondern beleuchtet auch die organisationsbezogenen Voraussetzungen für die erfolgreiche Implementierung und Verwendung einer CDP. Praxisbeispiele veranschaulichen die Inhalte.
This book offers an excellent introduction to the CDP category. I recommend it for anyone trying to understand what CDPs do, whether a CDP is right for their company, and how to select the right CDP.
David M. Raab, Gründer und CEO des CDP Institutes


The book, Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse [Bulk, Wholesale, Quantity] ISBN#9783658405397 in Paperback by Jonas Rashedi, Lena Mauer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Authors
Jonas Rashedi, Lena Mauer
Format
Paperback
Published
Apr 6, 2023
ISBN-13
9783658405397
Pages
161
Printing
Printed on demand
Buying for a group

Customer-Data-Plattformen in bulk: pricing

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CopiesPrice per copyYou save
25 – 49 $35.19 12% off list
50 – 99 $34.79 13% off list
100+ $34.39 14% off list
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