Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
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BookPal × TalezoCustomer Engagement Strategy
Deliver lasting customer value through data-led, technology-enhanced engagement strategies.
Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.
Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.
You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes
Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.
Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership
Details
- Publisher
- Kogan Page
- Author
- Joern Schlimm
- Format
- Paperback
- Published
- Sep 29, 2026
- ISBN-13
- 9781398628298
- ISBN-10
- 1398628298
- Pages
- 288
- Carton quantity
- 20 copies
Customer Engagement Strategy for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $33.96 | 21% off list |
| 100 – 249 | $32.67 | 24% off list |
| 250 – 499 | $32.24 | 25% off list |
| 500 – 999 | $30.95 | 28% off list |
| 1,000+ | $30.09 | 30% off list |
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For new managers and leadership cohorts, a chapter per session.
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A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Customer Engagement Strategy?
BookPal sells Customer Engagement Strategy in quantity. At 100 copies the price is $32.67 a copy, against a list price of $42.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
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What does Customer Engagement Strategy cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $33.96 (21% off list); 100 to 249 copies, $32.67 (24% off list); 250 to 499 copies, $32.24 (25% off list); 500 to 999 copies, $30.95 (28% off list); 1,000+ copies, $30.09 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
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