Customer Intelligence: From Data to Dialogue book cover by Sean Kelly

Customer Intelligence: From Data to Dialogue [9780470018583]

Name: Customer Intelligence: From Data to Dialogue [9780470018583]
SKU: 9780470018583
Availability: InStock

Author: Sean Kelly

Hardcover

SKU: 9780470018583

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $83.95

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Overview

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

The book, Customer Intelligence: From Data to Dialogue [Bulk, Wholesale, Quantity] ISBN#9780470018583 in Hardcover by Sean Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Sean Kelly

Format:

Hardcover

Publication Date:

01/17/2006

ISBN-13:

9780470018583

Pages:

280

Publisher:

Wiley

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