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Customer-Lifetime-Value-Management: Kundenwert schaffen und erhöhen: Konzepte, Strategien, Praxisbeispiele book cover by
Paperback

Customer-Lifetime-Value-Management: Kundenwert schaffen und erhöhen: Konzepte, Strategien, Praxisbeispiele

$39.59 / copy at 25+ copies As low as $38.69 at 100+Your best volume price

Total $989.75

Paperback · 209 pages Gabler Verlag · 2012

Format

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About the book

Customer-Lifetime-Value-Management

Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, dass CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensführung zum Customer-Lifetime-Value-Management (CLV-M) verknüpft. Er und renommierte Praktiker (von DaimlerChrysler, Mannesmann-Arcor, Siemens oder Deutsche Telekom) zeigen, wie wertvoll und notwendig erfolgreiches CLV-M für Unternehmen ist. CLV-M ist die Entscheidung, nicht jeden Kunden gleich zu behandeln und bedeutet die konsequente Ausrichtung kundenrelevanter Schlüsselprozesse und Maßnahmen am Kundenwert. Es ermöglicht so einen Quantensprung in Marketing und Vertrieb und zeigt, wie die Schlüsselprozesse Kundengewinnung, kundenorientierte Produkte- und Dienstegestaltung, Kunden-Beziehungs-Management und Kundenmonitoring "individualisiert" auszugestalten sind. Die vitale, wertorientierte Kundenbeziehung wird zum Kapital eines Unternehmens.


The book, Customer-Lifetime-Value-Management: Kundenwert schaffen und erhöhen: Konzepte, Strategien, Praxisbeispiele [Bulk, Wholesale, Quantity] ISBN#9783322902191 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Gabler Verlag
Format
Paperback
Published
Jul 8, 2012
ISBN-13
9783322902191
Pages
209
Printing
Printed on demand
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Customer-Lifetime-Value-Management in bulk: pricing

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CopiesPrice per copyYou save
25 – 49 $39.59 12% off list
50 – 99 $39.14 13% off list
100+ $38.69 14% off list
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