Customer Loyalty: A Guide for Time Travelers [9781349546435]

Paperback

SKU: 9781349546435

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $44.99

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Overview

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

The book, Customer Loyalty: A Guide for Time Travelers [Bulk, Wholesale, Quantity] ISBN#9781349546435 in Paperback by S. Robinson, L. Etherington may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

S. Robinson L. Etherington

Format:

Paperback

Publication Date:

11/07/2005

ISBN-13:

9781349546435

Pages:

Publisher:

Palgrave Macmillan UK

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