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Customize the Brand: Make it more desirable and profitable book cover by Torsten H. Nilson

Customize the Brand: Make it more desirable and profitable [9780470848227]

Author: Torsten H. Nilson
Hardcover
SKU: 9780470848227
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $70.00

Total for 25 copies:

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Overview

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

The book, Customize the Brand: Make it more desirable and profitable [Bulk, Wholesale, Quantity] ISBN#9780470848227 in Hardcover by Torsten H. Nilson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Torsten H. Nilson
Format:
Hardcover
Publication Date:
11/22/2002
ISBN-13:
9780470848227
Pages:
192
Publisher:
Wiley

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