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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges book cover by R. Boire

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges [9781137406170]

Author: R. Boire
Hardcover
SKU: 9781137406170
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

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Price $59.99

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Overview

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

The book, Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges [Bulk, Wholesale, Quantity] ISBN#9781137406170 in Hardcover by R. Boire may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
R. Boire
Format:
Hardcover
Publication Date:
10/30/2014
ISBN-13:
9781137406170
Pages:
242
Publisher:
Palgrave Macmillan US

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