Data Warehousing: The Route to Mass Communication book cover by Sean Kelly

Data Warehousing: The Route to Mass Communication [9780471963288]

Name: Data Warehousing: The Route to Mass Communication [9780471963288]
SKU: 9780471963288
Availability: InStock

Author: Sean Kelly

Paperback

SKU: 9780471963288

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $103.00

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Overview

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

The book, Data Warehousing: The Route to Mass Communication [Bulk, Wholesale, Quantity] ISBN#9780471963288 in Paperback by Sean Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Sean Kelly

Format:

Paperback

Publication Date:

07/17/1996

ISBN-13:

9780471963288

Pages:

228

Publisher:

Wiley

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