Overview
Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.
Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored.
What You'll Learn
- Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
- Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
- Recognize valuable data and align data monetization with business goals
Who This Book is For
Non-technical business owners and professionals
The book, Demystifying Digital Transformation: Non-Technical Toolsets for Business Professionals Thriving in the Digital Age [Bulk, Wholesale, Quantity] ISBN#9781484294987 in Paperback by Attul Sehgal may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
12/28/2023
ISBN-13:
9781484294987
Pages:
410
Publisher:
Apress
