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Design Research Mastery: How To Lead Research That Builds Buy-in and Great Products book cover by Sara Fortier
Paperback

Design Research Mastery: How To Lead Research That Builds Buy-in and Great Products

by Sara Fortier

From $20.64 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $17.15 at 1,000+

Total $516.00

Paperback · 284 pages Laurence King Publishing · 2026

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About the book

Design Research Mastery

Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communication of research inside an organization. Covering four core methods-in-depth interviews, observations, diary studies, and workshops-Fortier provides the tools (including templates and checklists) to navigate stakeholder dynamics, manage logistics, and present findings with impact.

This book goes beyond methodology, emphasizing the importance of synthesis and design storytelling, helping researchers craft compelling reports that shape decision-making. Complete with real-world anecdotes, it will help practitioners overcome organizational resistance, build trust, and turn insights into real action, demonstrating the tangible value of design research.

With AI automating execution-heavy roles, the future belongs to those who can think critically, synthesize complex ideas, and influence stakeholders. Whether you're a UX researcher, designer, or product manager, Design Research Mastery will help you bridge the gap between research and business-and make your work indispensable.

Details

Publisher
Laurence King Publishing
Author
Sara Fortier
Format
Paperback
Published
Apr 21, 2026
ISBN-13
9789063699543
ISBN-10
9063699549
Pages
284
Carton quantity
22 copies
Buying for a group

Design Research Mastery for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $20.64 41% off list
100 – 249 $19.59 44% off list
250 – 499 $18.54 47% off list
500 – 999 $17.84 49% off list
1,000+ $17.15 51% off list
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What does Design Research Mastery cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $20.64 (41% off list); 100 to 249 copies, $19.59 (44% off list); 250 to 499 copies, $18.54 (47% off list); 500 to 999 copies, $17.84 (49% off list); 1,000+ copies, $17.15 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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