Developing International Strategies
by Rudolf Grünig and Dirk Morschett
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BookPal × TalezoDeveloping International Strategies
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Details
- Publisher
- Springer Berlin Heidelberg
- Authors
- Rudolf Grünig, Dirk Morschett
- Format
- Hardcover
- Published
- Sep 21, 2016
- ISBN-13
- 9783662531228
- Pages
- 218
- Printing
- Printed on demand
Developing International Strategies for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $74.79 | 12% off list |
| 50 – 99 | $73.94 | 13% off list |
| 100+ | $73.09 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $74.79 (12% off list); 50 to 99 copies, $73.94 (13% off list); 100+ copies, $73.09 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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