Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln (Studien zum Marketing natürlicher Ressourcen) book cover by Franziska Schweiger, Rainer Haas

Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln (Studien zum Marketing natürlicher Ressourcen) [9783658290009]

Name: Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln (Studien zum Marketing natürlicher Ressourcen) [9783658290009]
SKU: 9783658290009
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Author: Franziska Schweiger Rainer Haas

Paperback

SKU: 9783658290009

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Paperback

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Overview

Diese Studie gibt erstmalig einen umfassenden Einblick in die Motivstruktur zweier vergleichbarer Ernährungstrends. Durch den Konsum von Superfood oder Nahrungsergänzungsmitteln (NEM) werden die Werte Gesundheit, Lebensfreude und Selbstbewusstsein angestrebt. Grundlage der Motivstudie ist der Stand der Wissenschaft zu den gesundheitlichen Wirkungen von Superfoods und NEM. Die Ergebnisse können von Unternehmen als Basis für Neuproduktentwicklungen und zukünftige Kommunikationsstrategien eingesetzt werden

The book, Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln (Studien zum Marketing natürlicher Ressourcen) [Bulk, Wholesale, Quantity] ISBN#9783658290009 in Paperback by Franziska Schweiger, Rainer Haas may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Franziska Schweiger Rainer Haas

Format:

Paperback

Publication Date:

01/03/2020

ISBN-13:

9783658290009

Pages:

163

Publisher:

Springer Fachmedien Wiesbaden

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