Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse
by Béatrice Collin and Marie Taillard
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BookPal × TalezoDigital Makeover
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse
Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L’Oréal’s strategy, including:
- Maintaining market leadership in the face of disruption
- Believing in the transformative power of the organization, its legacy and its people
- A social-centric approach to beauty tech, ecommerce and digital services
- The company’s successful play for market dominance in China
- Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
The book, Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse [Bulk, Wholesale, Quantity] ISBN#9781119706106 in Hardcover by Béatrice Collin, Marie Taillard may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Authors
- Béatrice Collin, Marie Taillard
- Format
- Hardcover
- Published
- Feb 24, 2021
- ISBN-13
- 9781119706106
- Pages
- 224
- Carton quantity
- 20 copies
Digital Makeover in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.50 | 34% off list |
| 100 – 249 | $16.00 | 36% off list |
| 250 – 499 | $15.50 | 38% off list |
| 500 – 999 | $15.00 | 40% off list |
| 1,000+ | $14.50 | 42% off list |
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Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse
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