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Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse book cover by Béatrice Collin, Marie Taillard
Hardcover

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

by Béatrice Collin and Marie Taillard

$16.50 / copy at 25+ copies As low as $14.50 at 1,000+Your best volume price

Hardcover · 224 pages Wiley · 2021

Format

Hardcover
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About the book

Digital Makeover

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse  

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Digital Makeover comprehensively describes L’Oréal’s strategy, including: 

  • Maintaining market leadership in the face of disruption 
  • Believing in the transformative power of the organization, its legacy and its people 
  • A social-centric approach to beauty tech, ecommerce and digital services 
  • The company’s successful play for market dominance in China 
  • Case studies that showcase best practices for digital transformation across sectors 

Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. 



The book, Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse [Bulk, Wholesale, Quantity] ISBN#9781119706106 in Hardcover by Béatrice Collin, Marie Taillard may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Wiley
Authors
Béatrice Collin, Marie Taillard
Format
Hardcover
Published
Feb 24, 2021
ISBN-13
9781119706106
Pages
224
Carton quantity
20 copies
Buying for a group

Digital Makeover in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $16.50 34% off list
100 – 249 $16.00 36% off list
250 – 499 $15.50 38% off list
500 – 999 $15.00 40% off list
1,000+ $14.50 42% off list
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