Digital Marketing: Global Strategies from the World's Leading Experts book cover by Yoram (Jerry) Wind, Vijay Mahajan

Digital Marketing: Global Strategies from the World's Leading Experts [9780471361220]

Name: Digital Marketing: Global Strategies from the World's Leading Experts [9780471361220]
SKU: 9780471361220
Availability: InStock

Author: Yoram (Jerry) Wind Vijay Mahajan

Paperback

SKU: 9780471361220

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

The book, Digital Marketing: Global Strategies from the World's Leading Experts [Bulk, Wholesale, Quantity] ISBN#9780471361220 in Paperback by Yoram (Jerry) Wind, Vijay Mahajan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Yoram (Jerry) Wind Vijay Mahajan

Format:

Paperback

Publication Date:

02/09/2001

ISBN-13:

9780471361220

Pages:

432

Publisher:

Wiley

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