Digital Marketing Technologies
by Hashem Aghazadeh and Mozhde Khoshnevis
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This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).
Details
- Publisher
- Springer Nature Singapore
- Authors
- Hashem Aghazadeh, Mozhde Khoshnevis
- Format
- Paperback
- Published
- Apr 20, 2024
- ISBN-13
- 9789819706068
- Pages
- 230
- Printing
- Printed on demand
Digital Marketing Technologies for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $105.59 | 12% off list |
| 50 – 99 | $104.39 | 13% off list |
| 100+ | $103.19 | 14% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Digital Marketing Technologies?
BookPal sells Digital Marketing Technologies in quantity. At 100 copies the price is $103.19 a copy, against a list price of $119.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Digital Marketing Technologies cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $105.59 (12% off list); 50 to 99 copies, $104.39 (13% off list); 100+ copies, $103.19 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Digital Marketing Technologies?
This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
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