Direct, Digital & Data-Driven Marketing
by Lisa Spiller
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BookPal × TalezoDirect, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.
With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Details
- Publisher
- SAGE Publications
- Author
- Lisa Spiller
- Format
- Paperback
- Published
- Feb 6, 2020
- ISBN-13
- 9781529708172
- ISBN-10
- 1529708176
- Pages
- 784
- Carton quantity
- 4 copies
- Printing
- Printed on demand
Direct, Digital & Data-Driven Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $128.04 | 3% off list |
| 50 – 99 | $126.72 | 4% off list |
| 100+ | $125.40 | 5% off list |
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For new managers and leadership cohorts, a chapter per session.
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