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Direct Marketing: Strategy, Planning, Execution [9780071352871]

Direct Marketing: Strategy, Planning, Execution [9780071352871]

Hardcover
SKU: 9780071352871
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $76.00

Total for 20 copies:

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Overview

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

The book, Direct Marketing: Strategy, Planning, Execution [Bulk, Wholesale, Quantity] ISBN#9780071352871 in Hardcover by may be ordered in bulk quantities. Minimum starts at 20 copies. Availability based on publisher status and quantity being ordered.

Details

Format:
Hardcover
Publication Date:
02/11/2000
ISBN-10:
0071352872
ISBN-13:
9780071352871
Pages:
600
Publisher:
McGraw Hill LLC

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