Overview
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.
This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.
This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
The book, E-Commerce: Concepts, Principles, and Application (Advanced Studies in E-Commerce) [Bulk, Wholesale, Quantity] ISBN#9789811964374 in Hardcover by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
11/08/2022
ISBN-13:
9789811964374
Pages:
424
Publisher:
Springer Nature Singapore
