E-Publishing-Management
by Thilo Büsching and Gabriele Goderbauer-Marchner
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Thilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, übergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berücksichtigt. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager – kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt.
Der Inhalt
Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivität, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. Ökonomische Grundlagen: Geschäftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Für Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen
und gestalten, Qualitätssicherung auf der Mikro-, Meso- und MakroebeneDie Zielgruppen
· Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus
· Alle, die einen ersten Überblick über den Markt und die verschiedenen Formate des E-Publishing erhalten möchten
Die Autoren
Thilo Büsching ist Professor für digitale Medienwirtschaft an der Hochschule Würzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin für Print- und Onlinejournalismus an der Universität der Bundeswehr München, arbeitet und forscht vor allem zu Qualität in den Medien.
The book, E-Publishing-Management [Bulk, Wholesale, Quantity] ISBN#9783658041090 in Hardcover by Thilo Büsching, Gabriele Goderbauer-Marchner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Authors
- Thilo Büsching, Gabriele Goderbauer-Marchner
- Format
- Hardcover
- Published
- May 19, 2014
- ISBN-13
- 9783658041090
- Pages
- 240
- Printing
- Printed on demand
E-Publishing-Management for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $35.19 | 12% off list |
| 50 – 99 | $34.79 | 13% off list |
| 100+ | $34.39 | 14% off list |
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