Effiziente Vielfalt: Die dritte Revolution in der Automobilindustrie
by Mathias Hüttenrauch and Markus Baum
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BookPal × TalezoEffiziente Vielfalt
Die Chance, dass Sie Ihren VW Golf genau so ein zweites Mal auf der Straße sehen, ist geringer als die Chance eines Sechsers im Lotto. Die Variantenvielfalt, getrieben durch Verbraucher, die auf ihrer Individualität bestehen, ist in vollem Gange. Die dritte Revolution in der Automobilindustrie ist eingeläutet. Sie unterscheidet sich von Henry Fords erster und Toyotas zweiter Revolution darin, dass sie nicht nur den Automobilhersteller, sondern die gesamte Wertschöpfungskette betrifft. In diesem Buch zeigen die Autoren, dass der Konflikt zwischen Effizienz und Vielfalt bereits bei der Entwicklung neuer Fahrzeuge gelöst werden muss. Eine Antwort auf diese Herausforderung sind modulare Konzepte. Diese eröffnen völlig neue Geschäftsmodelle in der Automobilindustrie, die ein Umdenken aller Unternehmen erfordern. Das Buch ist eine Pflichtlektüre nicht nur für Automobilmanager, sondern auch für Entscheider in anderen Bereichen, die sich einer ähnlichen Marktsituation gegenübersehen.
Details
- Publisher
- Springer Berlin Heidelberg
- Authors
- Mathias Hüttenrauch, Markus Baum
- Format
- Hardcover
- Published
- Nov 22, 2007
- ISBN-13
- 9783540721154
- Pages
- 276
Effiziente Vielfalt for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $57.19 | 12% off list |
| 50 – 99 | $56.54 | 13% off list |
| 100+ | $55.89 | 14% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $57.19 (12% off list); 50 to 99 copies, $56.54 (13% off list); 100+ copies, $55.89 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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