Election Campaigning: The New Marketing of Politics book cover by Dennis Kavanagh

Election Campaigning: The New Marketing of Politics [9780631198116]

Name: Election Campaigning: The New Marketing of Politics [9780631198116]
SKU: 9780631198116
Availability: InStock

Author: Dennis Kavanagh

Paperback

SKU: 9780631198116

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

The book, Election Campaigning: The New Marketing of Politics [Bulk, Wholesale, Quantity] ISBN#9780631198116 in Paperback by Dennis Kavanagh may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Dennis Kavanagh

Format:

Paperback

Publication Date:

10/16/1995

ISBN-13:

9780631198116

Pages:

288

Publisher:

Wiley

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