Electronic Commerce: B2C Strategies and Models (John Wiley Series in Information Systems) [9780471487050]

Overview

Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.

The book, Electronic Commerce: B2C Strategies and Models (John Wiley Series in Information Systems) [Bulk, Wholesale, Quantity] ISBN#9780471487050 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.