Embedded Lead Users inside the Firm: How Innovative User Employees contribute to the Corporate Product Innovation Process (Forschungs-/Entwicklungs-/Innovations-Management) [9783658000653]

Overview

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm’s products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes embedded lead users’ behaviors. This holds various implications for firms, e.g. with respect to the integration of user knowledge for innovation.​

The book, Embedded Lead Users inside the Firm: How Innovative User Employees contribute to the Corporate Product Innovation Process (Forschungs-/Entwicklungs-/Innovations-Management) [Bulk, Wholesale, Quantity] ISBN#9783658000653 in Paperback by Tim Schweisfurth may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.