Emotional Design: Why We Love (or Hate) Everyday Things
by Don Norman
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BookPal × TalezoEmotional Design
Why attractive things work better—and other crucial insights into human-centered design.
“You'll never see housewares the same way again.”—Wired
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his seminal book The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives.
From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Details
- Publisher
- Basic Books
- Author
- Don Norman
- Format
- Paperback
- Published
- May 11, 2005
- ISBN-13
- 9780465051366
- ISBN-10
- 0465051367
- Pages
- 272
- Carton quantity
- 48 copies
Emotional Design for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $11.20 | 41% off list |
| 100 – 249 | $10.63 | 44% off list |
| 250 – 499 | $10.06 | 47% off list |
| 500 – 999 | $9.68 | 49% off list |
| 1,000+ | $9.31 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $11.20 (41% off list); 100 to 249 copies, $10.63 (44% off list); 250 to 499 copies, $10.06 (47% off list); 500 to 999 copies, $9.68 (49% off list); 1,000+ copies, $9.31 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Emotional Design: Why We Love (or Hate) Everyday Things
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