Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
by Marty Cagan
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BookPal × TalezoEmpowered
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
- recruiting and coaching the members of product teams, first to competence, and then to reach their potential
- creating an inspiring product vision along with an insights-driven product strategy
- translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
- redefining the relationship of the product teams to the rest of the company
- detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Details
- Author
- Marty Cagan
- Format
- Hardcover
- Pages
- 432
- Published
- Dec 3, 2020
- Language
- English
- Publisher
- Wiley
- ISBN-13
- 9781119691297
- Carton quantity
- 12 copies
Empowered for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $21.12 | 34% off list |
| 100 – 249 | $20.48 | 36% off list |
| 250 – 499 | $19.84 | 38% off list |
| 500 – 999 | $19.20 | 40% off list |
| 1,000+ | $18.56 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Empowered?
BookPal sells Empowered in quantity. At 100 copies the price is $20.48 a copy, against a list price of $32.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Empowered cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $21.12 (34% off list); 100 to 249 copies, $20.48 (36% off list); 250 to 499 copies, $19.84 (38% off list); 500 to 999 copies, $19.20 (40% off list); 1,000+ copies, $18.56 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
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