Erfolgsfaktor Markt: Kundenorientierte Produktinnovation (Innovations- und Technologiemanagement) book cover by Elko J. Kleinschmidt, Horst Geschka, R.G. Cooper

Erfolgsfaktor Markt: Kundenorientierte Produktinnovation (Innovations- und Technologiemanagement) [9783642786884]

Name: Erfolgsfaktor Markt: Kundenorientierte Produktinnovation (Innovations- und Technologiemanagement) [9783642786884]
SKU: 9783642786884
Availability: InStock

Author: Elko J. Kleinschmidt Horst Geschka R.G. Cooper

Paperback

SKU: 9783642786884

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt! Deshalb sollten die Produktentwickler über genaue Kenntnisse der Kundenprobleme verfügen. Das Buch gibt hierzu Hinweise und liefert umfassende Informationen über Merkmale erfolgreicher und gescheiterter Produkte. Darüber hinaus stellt es den Lead-User-Ansatz vor, der davon ausgeht, daß nur einzelne zukunftsorientierte Unternehmen entscheidenden Anteil an der Produktentwicklung haben.

The book, Erfolgsfaktor Markt: Kundenorientierte Produktinnovation (Innovations- und Technologiemanagement) [Bulk, Wholesale, Quantity] ISBN#9783642786884 in Paperback by Elko J. Kleinschmidt, Horst Geschka, R.G. Cooper may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Elko J. Kleinschmidt Horst Geschka R.G. Cooper

Format:

Paperback

Publication Date:

12/08/2011

ISBN-13:

9783642786884

Pages:

233

Publisher:

Springer Berlin Heidelberg

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