Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
by Alon Alroy, Eran Ben-Shushan and Boaz Katz
$19.80 / copy at 25+ copies As low as $17.40 at 1,000+Your best volume price
Total $495.00
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BookPal × TalezoEvent Success
Make events the most powerful marketing tool you have
In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.
Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:
- How to measure event success with surveys, data, analytics, and key KPIs
- How to integrate events into a strategic, end-to-end marketing plan
- How to collect, analyze, and funnel event data to other teams to drive business growth
- What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events
Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Details
- Publisher
- Wiley
- Authors
- Alon Alroy, Eran Ben-Shushan, Boaz Katz
- Format
- Hardcover
- Published
- Mar 29, 2022
- ISBN-13
- 9781119817154
- Pages
- 272
- Carton quantity
- 18 copies
Event Success for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.80 | 34% off list |
| 100 – 249 | $19.20 | 36% off list |
| 250 – 499 | $18.60 | 38% off list |
| 500 – 999 | $18.00 | 40% off list |
| 1,000+ | $17.40 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Event Success?
BookPal sells Event Success in quantity. At 100 copies the price is $19.20 a copy, against a list price of $30.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Event Success cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.80 (34% off list); 100 to 249 copies, $19.20 (36% off list); 250 to 499 copies, $18.60 (38% off list); 500 to 999 copies, $18.00 (40% off list); 1,000+ copies, $17.40 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
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