Eventforschung: Events und ‚The New Normal' (Markenkommunikation und Beziehungsmarketing) book cover by

Eventforschung: Events und ‚The New Normal' (Markenkommunikation und Beziehungsmarketing) [9783658383657]

Paperback

SKU: 9783658383657

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $99.99

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Overview

Live, digital und hybrid - Das New Normal steht für die Integration analoger und digitaler Kanäle. Die Beiträge in diesem Konferenzband gehen auf die erfolgreiche Verknüpfung von Medien im Umgang mit den aktuellen Herausforderungen in einem pandemischen Umfeld ein. Vor diesem Hintergrund zeigen Forscher und Branchenexperten Trends und Strategien der Event- und Messewirtschaft im Umfeld der Krise auf, beleuchten hochaktuelle Themen zur Nachhaltigkeit und diskutieren die zukünftigen Entwicklungen der Veranstaltungsbranche in den bevorstehenden Monaten und Jahren. Die Beiträge in diesem Tagungsband bieten vielfältige Handlungsempfehlungen für die Branche und geben Impulse für Forschung und Wissenschaft.

The book, Eventforschung: Events und ‚The New Normal' (Markenkommunikation und Beziehungsmarketing) [Bulk, Wholesale, Quantity] ISBN#9783658383657 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

12/16/2022

ISBN-13:

9783658383657

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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