Events und E-Commerce: Kundenbindung und Markenführung im Internet (X.media.interaktiv) book cover by

Events und E-Commerce: Kundenbindung und Markenführung im Internet (X.media.interaktiv) [9783540661948]

Paperback

SKU: 9783540661948

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Der digitale Marktplatz Internet bietet neue Möglichkeiten der Kundenbindung und Markenführung. Die Wechselwirkung der Webpräsenz mit realen Erlebnissen in der Markenwelt hat sich als besonders aufmerksamkeitsstark erwiesen. Das Buch stellt Konzept, Ästhetik und Technik innovativer Kampagnen in zahlreichen Fallstudien dar. Praktiker und Konzeptioner finden hier erstmalig reiches Anschauungsmaterial, "best practice"- Beispiele und spannende Ausblicke auf die Trends im Wachstumsmarkt Corporate Communication.

The book, Events und E-Commerce: Kundenbindung und Markenführung im Internet (X.media.interaktiv) [Bulk, Wholesale, Quantity] ISBN#9783540661948 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

07/26/2000

ISBN-13:

9783540661948

Pages:

Publisher:

Springer Berlin Heidelberg

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