Everybody Wins: What Games Teach Us About Making Products People Love
by Bing Gordon and Chloe Gordon
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BookPal × TalezoEverybody Wins
From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier
Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses?
These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.
Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games:
- Wow Moments: Lead with unforgettable moments of exaltation
- Everybody Wins: Engineer wins to be frequent, evident, and earned
- Invest and Express: Create opportunities for self-expression and recognition
- Session Economics: Make every session feel worth the time it took
- Social Integration: Prioritize integrating social connection, always
- Retention Hacking: Build “forever franchises” that delight and grow
- Game Loops: Design satisfying repetition
- Quantify Everything: Measure achievements at the micro-level
Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.
Details
- Publisher
- Penguin Publishing Group
- Authors
- Bing Gordon, Chloe Gordon
- Format
- Hardcover
- Published
- Oct 27, 2026
- ISBN-13
- 9798217176687
- Pages
- 304
- Carton quantity
- 12 copies
Everybody Wins for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.84 | 38% off list |
| 100 – 249 | $18.56 | 42% off list |
| 250 – 499 | $17.28 | 46% off list |
| 500 – 999 | $16.64 | 48% off list |
| 1,000+ | $16.00 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Everybody Wins?
BookPal sells Everybody Wins in quantity. At 100 copies the price is $18.56 a copy, against a list price of $32.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Everybody Wins cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.84 (38% off list); 100 to 249 copies, $18.56 (42% off list); 250 to 499 copies, $17.28 (46% off list); 500 to 999 copies, $16.64 (48% off list); 1,000+ copies, $16.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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