Exploring Media Research: Theories, Practice, and Purpose
by Andy Ruddock
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BookPal × TalezoExploring Media Research
In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. This book:
- Explains how principles of motivation, causation, generalizability, and ethics apply to media research.
- Outlines different forms of ‘reality’ created by media stories, media users, and the blending of media and interpersonal communication.
- Identifies key areas of research, from media industries, content and events to regulation, policy and audiences.
- Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of ‘big data’.
- Brings theory to life throughout with a range of contemporary case studies.
Details
- Publisher
- SAGE Publications
- Author
- Andy Ruddock
- Format
- Paperback
- Published
- Nov 8, 2017
- ISBN-13
- 9781473902541
- ISBN-10
- 1473902541
- Pages
- 320
- Carton quantity
- 1 copies
- Printing
- Printed on demand
Exploring Media Research for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $89.24 | 3% off list |
| 50 – 99 | $88.32 | 4% off list |
| 100+ | $87.40 | 5% off list |
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