Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
$26.59 / copy at 25+ copies As low as $23.55 at 1,000+Your best volume price
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BookPal × TalezoFandom Analytics
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
The book, Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go) [Bulk, Wholesale, Quantity] ISBN#9783031659249 in Hardcover by Michael Lewis may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Nature Switzerland
- Author
- Michael Lewis
- Format
- Hardcover
- Published
- Aug 31, 2024
- ISBN-13
- 9783031659249
- Pages
- 260
- Printing
- Printed on demand
Fandom Analytics for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $26.59 | 30% off list |
| 100 – 249 | $25.83 | 32% off list |
| 250 – 499 | $25.07 | 34% off list |
| 500 – 999 | $24.31 | 36% off list |
| 1,000+ | $23.55 | 38% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
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What does Fandom Analytics cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $26.59 (30% off list); 100 to 249 copies, $25.83 (32% off list); 250 to 499 copies, $25.07 (34% off list); 500 to 999 copies, $24.31 (36% off list); 1,000+ copies, $23.55 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
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