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Fight the Average: How do you build a brand that truly stands out? book cover by Dries Henau, Yuri Vandenbogaerde
Paperback

Fight the Average: How do you build a brand that truly stands out?

by Dries Henau and Yuri Vandenbogaerde

$26.55 / copy at 25+ copies As low as $22.05 at 1,000+Your best volume price

Total $663.75

Paperback · 240 pages Lannoo Publishers · 2026

Format

Paperback
Volume pricing

The more copies, the less each one costs

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About the book

Fight the Average

With practical tips and inspiring stories, this book help brands, companies, and entrepreneurs stand out from the competition and win their customers’ hearts. This is the wake-up call your brand needs.

How to Create a Brand That Stands Out? Step 1: Grab this book. Nice. Are you tired of blending into the crowd, or afraid of getting lost in it? Awesome. Step 2: Buy this book. Or read it right there in the store — but that might not be very practical. In a world where mediocrity has become the norm, having a distinct identity is essential. Fight The Average is a powerful manifesto against the ordinary. Dries & Yuri reveal their no-nonsense approach to building exceptional brands. With practical tips and inspiring stories, they help brands, companies, and entrepreneurs stand out from the competition and win their customers’ hearts. This is the wake-up call your brand needs.

"If only every entrepreneur had access to the knowledge and expertise of Dries & Yuri." – Kimberly Rooijakkers | CEO, Boardwalk Hotel Aruba.

"Fight The Average is a breath of fresh air in a world full of AI-generated drivel and copy-paste brands. Dries & Yuri show that brands truly shine when they dare to be different." – Clo Willaerts | Speaker, Author, and Trainer.

"Fight The Average doesn’t just help you create a brand—it makes your brand stick. Not for the hesitant, but for entrepreneurs who dare to make bold choices and go all in." – Jan Verlinden | Chief Lemonade Maker and Author of The Ritchie Story.

"Fight The Average is anything but average: it’s rebellious, relevant, and hits the core of what brands need today." – Valery Super | CEO, Emboo.

"This is the shot of courage every entrepreneur needs to stand out from the rest." – Eline De Munck | Founder, Odette Lunettes

The book, Fight the Average: How do you build a brand that truly stands out? [Bulk, Wholesale, Quantity] ISBN#9789059962217 in Paperback by Dries Henau, Yuri Vandenbogaerde may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Lannoo Publishers
Authors
Dries Henau, Yuri Vandenbogaerde
Format
Paperback
Published
Jul 21, 2026
ISBN-13
9789059962217
ISBN-10
9059962214
Pages
240
Carton quantity
24 copies
Buying for a group

Fight the Average in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $26.55 41% off list
100 – 249 $25.20 44% off list
250 – 499 $23.85 47% off list
500 – 999 $22.95 49% off list
1,000+ $22.05 51% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

How fast can I get copies of Fight the Average?

Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship in bulk to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

Yes. Request a quote and we'll send a PDF you can forward for approval.

Do you accept purchase orders and tax-exempt orders?

Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.

What if I find a lower price?

Send us the link. We match prices from other bulk booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.

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