Follow the Feeling: Brand Building in a Noisy World
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BookPal × TalezoFollow the Feeling
Elevate your brand, create a compelling brand story, and build brand loyalty
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:
- Efficiently create and deploy a comprehensive brand strategy across the organization
- Quickly launch new brands or reboot existing brands for growth
- Build tribes from audiences, consumers, clients, and partners
- Lean into the convergence of communication, culture, digital, and technology
Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Details
- Publisher
- Wiley
- Author
- Kai D. Wright
- Language
- English
- Format
- Hardcover
- Published
- Aug 6, 2019
- Pages
- 304
- ISBN-13
- 9781119600497
- Carton quantity
- 18 copies
- Printing
- Printed on demand
Follow the Feeling for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $18.48 | 34% off list |
| 100 – 249 | $17.92 | 36% off list |
| 250 – 499 | $17.36 | 38% off list |
| 500 – 999 | $16.80 | 40% off list |
| 1,000+ | $16.24 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Follow the Feeling?
BookPal sells Follow the Feeling in quantity. At 100 copies the price is $17.92 a copy, against a list price of $28.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Follow the Feeling cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $18.48 (34% off list); 100 to 249 copies, $17.92 (36% off list); 250 to 499 copies, $17.36 (38% off list); 500 to 999 copies, $16.80 (40% off list); 1,000+ copies, $16.24 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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