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Gambling Advertising: Nature, Effects and Regulation book cover by Barrie Gunter
Hardcover

Gambling Advertising: Nature, Effects and Regulation

by Barrie Gunter

From $88.47 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $78.39 at 1,000+

Total $2,211.75

Hardcover · 208 pages Emerald Publishing Limited · 2019

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About the book

Gambling Advertising

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling. 

Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge. 

In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.


Details

Publisher
Emerald Publishing Limited
Author
Barrie Gunter
Format
Hardcover
Published
Apr 15, 2019
ISBN-13
9781787699243
ISBN-10
1787699242
Pages
208
Carton quantity
1 copies
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Gambling Advertising for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $88.47 21% off list
100 – 249 $85.11 24% off list
250 – 499 $83.99 25% off list
500 – 999 $80.63 28% off list
1,000+ $78.39 30% off list
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $88.47 (21% off list); 100 to 249 copies, $85.11 (24% off list); 250 to 499 copies, $83.99 (25% off list); 500 to 999 copies, $80.63 (28% off list); 1,000+ copies, $78.39 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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