Generation Zalpha: Connecting with the next Micro-Generation book cover by Maarten Leyts

Generation Zalpha: Connecting with the next Micro-Generation [9789401463799]

Name: Generation Zalpha: Connecting with the next Micro-Generation [9789401463799]
SKU: 9789401463799
Availability: InStock

Author: Maarten Leyts

Paperback

SKU: 9789401463799

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Quantity	Price	Savings
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100 - 249		44%
250 - 499		47%
500 - 999		49%
1000+		51%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $37.50

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Overview

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

The book, Generation Zalpha: Connecting with the next Micro-Generation [Bulk, Wholesale, Quantity] ISBN#9789401463799 in Paperback by Maarten Leyts may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Maarten Leyts

Format:

Paperback

Publication Date:

01/12/2024

ISBN-10:

9401463794

ISBN-13:

9789401463799

Pages:

143

Publisher:

Lannoo Publishers

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